You know that videos are memorable and that using video marketing as part of your online advertising strategy is important. Videos don’t have to be completely polished and professional, there is something about raw videos that is authentic and your audience wants to see that. Of course, there is a level of professionalism that you do want to stick to so that your message is clear and so that people will trust you.

You may be asking yourself what kind of video to create. Figuring out what kind of video you want to make is the first step, so let’s explore some of your options. One compelling kind of video is a demo video. This kind of a video is demonstrating how your product or service works. You can show your viewers how your service works or actually take a product out of its packaging and put it into action in the video.

Explainer videos are a great way for you to demonstrate the value of your product. This kind of video helps your audience to understand their need for your service or your product. One example of an explainer video is featuring someone who has a problem and then solves it by buying your product or service.

Doing an animated video may be the best option for you if you have a product or service that involves concepts that may be harder to understand. Animation gives you the chance to use visuals to put things together for your viewers.

A testimonial video is another option, which involves happy customers explaining how your product or service helped them overcome a problem. Other types of videos include behind-the-scenes videos of your business, event videos, and videos that feature interviews from experts in the field.

The options are endless when it comes to choosing the theme of your video. When you have a good idea of what type of video you would like to do, you can hire a marketing company to complete the project for you or start scripting and shooting your compelling video yourself. This will bring you closer to having an effective marketing strategy.