If you haven’t gotten around to adding a video to your website, now is the time to do it. More and more information has been coming out lately showing how videos can dramatically alter the way that visitors view your website. The shift toward marketing through videos is one that is changing the way that many people are marketing their websites. Getting on board with new tactics will help you to get more people interested in your website.

Video is one of the most rapidly growing attractions on the internet with right around half of people viewing a video online at least once a day. It is a great way to interact with your potential customers since a video is more interesting and attractive than a block of text and you can pack a lot more information into a short video than you can into the content on your website. Short exciting videos are more likely to get customers interested in your company and the products or services you provide.

Adding a video on the landing page of your website is something that can greatly increase potential for visitors to your website to become customers. One study even found that using a video on landing pages of a website increased conversion rates by 80%. This is likely because videos tend to be a great way for business owners to connect to their customers and to display their company’s individual brand.

Since far more people online spend time looking at videos than spend time reading web pages, online video advertising is a great way to reach your customers. Consider adding a video to your home page so that customers will be able to learn a lot more about your company. Connecting to customers through video is a great way to take your website to the next level and to add the potential for increased conversion rates.