The new year is in full swing and it is a great time for you to make sure that you are keeping up with the trends that will be the core of online store success. As we go into 2018, there are some trends that will surely be big this year. These trends are a great starting point for making sure you are setting yourself up for success.

In today’s world, everyone is in a rush to get somewhere and running out of time, so it is especially important that your website gets to the point fast and that it is eye-catching and draws people in. One trend is using some bold and vibrant colors for your website design. Color can be used in lots of ways to ensure the customer has the best experience shopping or finding out more about your business.

Taking advantage of a mobile audience is yet another way to ensure that your website will be set up for success and that people who don’t have a ton of time will take a few moments to see what your business is all about. 2017 was the year that more people browsed on a mobile device then on a desktop device, proving that mobile is the future. Ensuring great mobile functionality for your website is a must and will ensure the best experience for anyone shopping on your site.

Being playful with design has proven to be another great trend for 2018. Getting some playful illustrations on your website or a playful design overall will help to let your brand’s personality really shine. Playful design also adds some interest and ensures that the website is not dull or boring. Putting videos on the site is an aspect of having interesting design as well. Whether you want to have a professional build your site using WooCommerce web design, or you want to build your site yourself, it is worth knowing what your customers are expecting. Taking advantage of these trends into 2018 will surely help you catch the attention of customers as they are going about their busy days.