In the ever changing field of internet marketing, video has taken on a more substantial role. Businesses are starting to see many benefits to adding video marketing to their strategies for approaching customers online. This is really no surprise as online customers are watching more videos than ever before. The vast majority of people are likely to spend a large chunk of the time they spend online watching videos. Since 1 out of 3 shoppers will purchase a product after seeing a video about it, it is no wonder that businesses of all sizes are devoting more marketing dollars to video marketing.
Customers visiting a website are more likely to focus first on any videos and pictures on a website before ever reading text that is on the site. The reason is that videos are just more compelling than a block of text talking about your website. The combination of audio and visual features makes a video the first part of the website that customers will pay attention to.
Video marketing is a great way to get your website to stand out from competitors. While video marketing is cheaper than ever before, few small businesses are actually using it as part of their marketing campaign. These videos will help to make your website more eye catching and professional. You’ll be able to use the videos to tell a story about your business and to connect to visitors to your website in a way that would not have been previously possible.
Connecting to website visitors is a great way for you to turn website views into product sales. Since customers are more likely to watch a video than to read the content on your website, it is a good idea to include information that you want to get across to your customers within the video marketing on your website. Researchers have found that just one minute of video can deliver as much information as 1.8 million words. This is especially true for visitors that are using their phones as it can be more difficult to read text on a small phone screen.
One of the most compelling ways that video marketing can benefit your business is that these videos get site visitors to remain on your website longer. This is beneficial to your website since one of the aspects of Google’s algorithm for search engine rankings is “dwell time” or how much time visitors spend on your page. A short compelling video gets visitors to stay on your website, increasing your website’s “dwell time” and allowing Google to see that your website is one that keeps visitor attention.
Adding video marketing to your marketing strategy is a great way to make sure that you are able to engage with people visiting your website and to turn these visitors into customers. Since online video marketing is more affordable than ever before even small business owners have a chance of utilizing these excellent tool.