When you are looking to strategically market your online business, you may find it easiest to start with social media as a great way to connect with people who might be interested in your business. Social media is a great place to connect with customers and get people interested in your business, but for a social media advertising campaign to work, you have to go about this very strategically.

Starting a campaign on Facebook or another social media site requires a bit of thought and preplanning. This is not your personal Facebook page where you interact with friends and family members. You have to focus your social media pages on attracting customers and getting them interested in your business over time.  This means picking quality photos that can help establish what your brand is all about. Since people on social media often don’t like being barraged with a lot of pushy sales tactics, it is important that you just focus on building trust with your customers to start.

One of the main parts of an effective social media strategy is being consistent. You don’t want to post a lot the first week that you’re on social media and then basically stop posting after this. People who are following you on social media need consistent postings to bring your company back to the front of their mind. Whether you choose to post several times a day or just a few times a week, try to keep it consistent so you can build trust with your customers.

Another great way to make sure that you can instill trust through your posts on social media is to make your company a great source for information. You can link to informative articles that relate to the products that you sell or even your own business blog to set yourself up as a trusted source of information for the potential customers that you interact with online.