Making your business a social butterfly is more important than ever these days, in a world where most people get their news via their tablet or smartphone on their favorite social media networks. Social media has become the primary way that people keep up with what is going on in their lives and in the world around them. With social media continuing to explode, getting in on the conversation is becoming more and more valuable.

Studies have shown that over half of people who are spending time consuming digital media are doing it on their smartphone or tablet. Checking Facebook during your work lunch break or updating your LinkedIn profile while waiting for the bus has become commonplace. Mobile users tend to check their networks several times a day, and that is why reaching them through social media is a great way to grab their attention while they do their normal routine.

Social media advertising is a great way to reach people via smartphone and tablet, and any other device. People love checking out the latest news and no one wants to feel like they are missing out. With social media advertising, it is easy to be part of the conversation while leveraging it for your business and engaging your customers.

Business blogs are an important aspect of social media advertising, since people love reading stories and digesting some fresh content. A business blog is a nice way to teach and inform customers without being pushy or throwing products at them. People can relate to a business on a personal level with a business blog, which is an important aspect of being part of the social community.

There is no doubt that reaching potential customers where they love to be is a great way to build business success. People are already actively engaging on their favorite social media sites like Pinterest, Facebook, Twitter, LinkedIn, Snapchat, and Instagram. Reaching tons of people every single day is easy when considering how much we rely on social media to keep up with our lives. There are new social media networks coming out all the time, and the popularity of them is only growing more and more. Being part of the eagerly-shared news of the day can surely pay off big time, no matter how small or large your business is.