As people have been trading in their desktop computers for the next shiny smartphone, not having video advertising as part of a business’s marketing strategy has made businesses feel like they are stuck in the age of the dinosaurs. People want to keep up with their lives all the time, whether that means shopping online during their work break or catching up on social media while on a hike. This means using mobile devices and taking in some videos for quick information.

In today’s fast-paced and busy world, taking advantage of online video advertising is becoming a must. Video advertising allows you to reach all of those mobile users, and there are tons of them. It also allows you to bring people their content the way that they want to see it – with interesting images and something they can take in quickly.

As people are racing through their news feeds, the interesting images and videos are what captures their attention. Videos are highly-shareable as well, so people can share as they keep up with their social media. If you are a small business, a video is a great way to get more value out of doing less. You can say more with a video and make it more interesting than using just text or images.

The bottom line is that videos are the way to go in today’s world. People are waiting for videos and they are needing them for an easy way to take in lots of information in a short period of time. It is those people whom you are targeting. If it hasn’t already, now is the time for your online business to get out of the Mesozoic era and to enjoy modern amenities.