Online video advertising has been exploding and any wise business owner will be the first to take notice. Videos are everywhere and you really can’t get away from them. News articles often feature videos, and people are quick to play them to put themselves at the scene of a story. Videos are shared and played constantly on social media, and they are a fun way to connect with friends and family.

Taking advantage of online video marketing means getting tons of benefits for an online business. Videos are very shareable and they are a great way to share your business with the world in a fun way. Videos are a great way to use storytelling to really connect with your audience in an impactful way.

People love stories and it is part of our human nature to be intrigued and enticed by stories, whether it is the latest office gossip or a retelling of the awful commute to work. Stories are a great way to tell consumers what your business is all about without being in their face and feeling forced.

There are numerous benefits to online video advertising that one should really take advantage of for any business. A video has the power to connect to consumers emotionally by telling a story and using sight and sound. Connecting to the hearts and minds of online shoppers is a lot easier when using a compelling video.

The search engines love it when businesses use online video advertising. The major search engines including Yahoo, Bing, and Google use videos as a key factor in their formulas. Therefore, having videos on your website has a real potential to get your website to rank higher in the search engines.

Reaching your audience where they are is a key factor in any business success. With online video advertising, you can reach your mobile audience in the best way possible. Customers are using their smartphones all the time to access their favorite websites, do some online shopping, and share on social media. Videos are very mobile-friendly and an easy way for a customer to easily digest information when they are surfing the web on their smartphones.

Videos are everywhere and the bottom line is that people love to watch videos, whether they are wanting to learn how to do some quick car maintenance on YouTube or they are wanting an easy summary of the latest breaking news story. Many online shoppers are also more likely to purchase a product after watching a video ad. Using online video advertising is an awesome way to turn your business into an enticing story.