Growing your online business is always your goal, whether you are just starting out or you have had your online store for a while. Video marketing is a great way to grow your business, whether you are looking to get more website traffic, more sales, or people buying from your website more often. Let’s dig into some of the ways that online video advertising will help you to grow your business.

The way that people perceive your business is important and using videos helps you to be perceived as a business that is savvy and worth their attention. Putting a video on your website makes you look more professional, especially compared to those that don’t have videos. Once you have the video up, make sure that it loads quickly and that your visitors won’t run into issues while watching it.

People tend to find it easier to learn about your products or services when you have a great video. Since people tend to retain much more of the message when watching a video than when reading some text, it is worth it to include a video or several that talk about your product or service and its benefits rather than just putting a bunch of text about it.

There are different types of videos to consider and some of the most effective ones include customer testimonial videos, tutorials, and demonstration videos, according to studies. Studies have found that 87% of marketers use videos to grow their business and the statistics show that websites using video have almost double the conversation rate and higher click-through rates.

Using video marketing is a great way to grow your business and the videos don’t have to be complicated. Animated videos work well as well as other simpler videos. Getting on board with online video marketing is a great first step to taking your business to the next level.