Social media is a great way to build your brand or to revamp your business. If you have an online store, creating company social media pages is a great way to learn about your customers and to reach customers for free. There are numerous benefits to using social media to build a following for your business.

Studies have shown that 53% of Americans who follow brands on social media are more loyal to the brands. This means that social media really works to keep your business on people’s minds and to build that value for them, so they will be likely to purchase from you in the future. Customers can more easily find you if you are on social media, not to mention customers will be more likely to come back to your store and be loyal to you.

Social media has also been shown to improve sales and customer retention because it allows you to interact directly with your customers, answer questions, and provide them with excellent customer service. Many people are now going to social media to get customer service support. They expect their questions to be answered quickly and around the clock. Those businesses that are able to meet these expectations have really been winning. Social media gives you the opportunity to support your customers in every way.

Search engine ranking is yet another compelling reason to take advantage of social media for your online business. Social media is great for increasing traffic to your website, as it directs people to your online store, while also giving people the opportunity to share your business with others they know. The more shares that you get, the higher ranking you will receive in the search engines.

Social media advertising allows you to truly build a relationship with your customers, perhaps the most important benefit of all. You can be there with them through their entire purchasing process, getting their feedback, and providing helpful advice. This kind of relationship is something you can never get with other advertising strategies.