iePlexus Blog

iePlexus Marketing Is A Recipe For Online Business Success

Family mementos are an important part of passing memories and traditions from one generation to the next. For most, these cherished items include jewelry or photos – but for Long Island, New York resident Deborah Boyd, they’re pots and pans. In fact, Boyd still uses some her grandmother’s cookware passed down to her by her mother. [...]

Continue reading...

Great Design Won’t Mask Bad Writing

When it comes to launching your own website, don’t spare any expense when hiring a content writer. In the fast-paced, ever-changing world of the Internet quality writing is in demand. In the current climate of recession, online business owners can’t afford to ‘just get by.’ In order to remain competitive it’s important to have functional site [...]

Continue reading...

Customer Praises iePlexus to the Better Business Bureau

Here at iePlexus, customer satisfaction is paramount to our success as a company. We take great pride in providing a service that benefits our clients and empowers them to grow their businesses without limitations. When iePlexus began, our commitment to the customer was the foundation that drove our continuing business model, setting the standard for everything from our client base to our consultants and beyond. Although we can't make everyone happy, we certainly try. So when we receive recognition for our hard work, we can't help but share it with everyone, essentially posting it to the big refrigerator online so everyone can take a look.

Continue reading...

Business Blogs and the Media

When the phenomenon of blogs first started, they where simply a way for people to post their personal thoughts on the web, like an online diary. Blogs where bulky, had little features and where difficult to incorporate into a business. The few pioneers in the industry knew from the beginning however, that blogs would explode into [...]

Continue reading...

What Your Customers Want

Getting inside the head of an e-commerce shopper can be a daunting task. There are many variables when it comes to the question of conversions; including product cost, professionalism of your website, shipping factors, payment options and much more. With the rise of e-commerce comes increased competition. Don’t think that your customers won’t search out [...]

Continue reading...

Planning Your Blog for Success

…If you are going to implement a blog as part of your business and marketing strategy successfully, it takes more than simple actions to drive in the right direction.   Don’t get me wrong, I believe procrastination is the biggest stumbling block to success generally, especially in blogging, which requires a consistent approach to keep the blog [...]

Continue reading...

Why Blogs Get More Hits then Websites . . .

The major search engines strive to find fresh, informative content to keep their users coming back. Blogs meet this need because they are updated on a regular basis, they are full of content relating to a particular or broad range of topics, and they are very search engine friendly. Often times, your business blog will be [...]

Continue reading...

Gates for Business Blogs

Blogs are good for business, Microsoft chairman Bill Gates has said. He said blogs had advantages over other, older ways of communicating such as e-mail and websites.Mr. Gates made a point of dwelling on blogs and said that although they started in the technical community and have come to be a broader social phenomenon, businesses [...]

Continue reading...

Blog Messages

Most blogs are designed to spread a message. Marketing blogs are designed to push online traffic onto an existing website to make a sale.   The key to a successful blog is simple. You just need to remember that a blog is just a website. Its purpose is to provide information and content and then if well [...]

Continue reading...

The Blogosphere

Blogs are a prerequisite for small business. No longer can the phenomenon be ignored. Sure there are annoying, political, gossiping blog communities but blogs for today’s businesses are the key to success.   The blogosphere of information is just clicks away. With hyperlinks in your blog to connect readers and potential customers to products; success is yours [...]

Continue reading...